Stock Features: SEO With WordPress Pt. 1

David Boustead
David Boustead
June 19, 2020 5:39 pm

WordPress is the most popular content management systems (CMS) out there, and arguably one of the most popular pieces of web-based software in the world. So, it’s no surprise its SEO features are above par. Did you know that for every three websites you browse today, one of them is powered by WordPress? Very high odds given the multitude of platforms to choose from. 

There are various reasons WordPress is so prevalent: it’s free, it’s versatile, it’s scalable, it’s ridiculously customizable, and Google LOVES WordPress-powered sites.

WordPress sites and blogs tend to rank higher on Google search results thanks to many features available from WordPress right out of the box —or stock—in its most basic form. New WordPress users may not notice these SEO-friendly features and their advantages.

Here are some of the reasons WordPress is great for SEO in its purest form:

Faster Page Load Times

 If there are two websites that are completely identical in regards to content, as well as on-and-off-page SEO, Google will rank the website that loads the fastest ahead of the slower site. This means speed is extremely important when creating your website, and WordPress developers know this.

If you are a WordPress user, then your site will tend to have quicker loading times than competitors. For those websites and blogs that are content-heavy, WordPress code has been optimized to process and load content at rapid speeds.

WP super cache icon

 There are even plugin options like the WP Super Cache plugin that creates optimal speeds for your website. Keep in mind that the load time of your website will also depend on the template and design features you add to your site, but many WordPress themes and plugins are optimized with page speed in mind.

Check out Google’s PageSpeed Insights to see how your website or blog fares in Google’s eyes.


Easily Customize Metadata, Headers & Title Tags

Using WordPress will give you the ability to fully customize your site or blog in ways that you may not even have known were possible.  Part of this customization is the editing of meta tags and title tags.

Whether it is for your landing page or a new blog post, you will be able to create meta descriptions and title tags that are SEO-friendly. Additionally, WordPress’ visual editor makes inserting proper header tags a breeze.

You can optimize each page of your website to specific keywords that your potential audience and customers are already searching for. Depending on the type of website you are trying to build, there is an option for you to include custom excerpts and add plugins that will bring more traffic to your website through search results.

Note: We will go over SEO-specific WordPress plugins in our second installment of this series.

When you add relevant keywords to your web page’s metadata, your website will be more likely to rank for those particular keywords in search results. Since metadata tells search engine crawlers what your website and pages are all about, it is a really vital part of your website’s SEO.

Permalinks & Custom URL Structure

Without Permalinks:

With Permalinks:

Your website’s permalink is the individual link that will take users to specific pages on your website. On WordPress, it is super simple to edit your website’s permalinks to make them shorter or more memorable.

WordPress metatags

The better your permalink looks, the more it can help with your search ranking. Being able to edit an article’s permalink so you can plug in specific keywords into the URL can boost its chance to get ranked higher on Google’s search results.

Google loves a good URL structure, especially when it’s got some good relevant keywords.

Easy Search Engine Crawling

Even if you have incredible content on your website, if people can’t access it through Google’s search results, your site would be close to invisible. You would have to depend on paid advertising or users manually typing in your URL to access your site. While this isn’t impossible, having Google and other search engines display your website in their results can drastically increase traffic to your site.

Organic traffic from Google’s search results is often much higher quality than traffic from other traffic sources.

So, how do you get your page to show up on Google and other search engine results? They use “spiders” to crawl your website for information. Google then indexes this information based on the content and metadata of your webpages, and now knows wherein the search results pages you should show up for various keywords and keyphrases.

Part of the wonderful behind-the-scenes work with WordPress is how friendly it’s built to be with these search engine spiders. Their built-in XML-RPC feature also notifies other spiders and services every time you make a new blog post.

Easily Optimize Images

Google likes it when you create content that is visually appealing. If you aren’t already using pictures throughout your blog posts, you should start. They are a great way to break up your blog posts into more readable and interesting sections. Not only are they great for aesthetic reasons, but pictures can also be powerful tools for SEO, especially with WordPress.

WordPress can optimize your images to get better SEO rankings in a few different ways. It allows you to create alternative text for each image you use on your page. This means you can edit your pictures’ descriptions with keywords that search engine crawlers will notice.

Alt text example

The old HTML days had us typing alt=”image keywords” directly into the HTML code every time we wanted to add alt text to images. Web development and WordPress development have come a long way since then!

Additionally, you can optimize the file size of your images to ensure faster load times. Remember, the faster your pages load, the better Google will rank you!

Google can’t quite read pictures, so it relies on contextual clues and the alt text tags to tell it what these pictures entail. This has played a vital role in SEO for decades and is still just as important to this very day!

WordPress SEO Is Very Beginner Friendly

WordPress is one of the easiest ways to create a website or a blog if you have limited web design experience. Some of the most difficult parts to understand of SEO come from the development side of things. Thankfully, WordPress eliminates the learning curve and guesswork.

For those that want an even easier route, going with a professional WordPress development company is a great way to enjoy the SEO benefits while taking a completely hands-off approach.

WordPress SEO Enhances User Experience

Your users’ experience when they visit your website is very important, which is something WordPress focuses on. Through their limitless options of themes and plugins, they work together to create a professional, attractive, and user-friendly website. This is good news because the more people enjoy being on your page, the more traffic will grow.

All you graphic designers out there will be happy to know that you can break up a .psd file into your own WordPress theme. There are even .psd to WordPress development companies so you can send them a design and let them do the heavy lifting.

Google will take things into consideration like the average length of time users spend on your page and your typical amount of traffic. Ultimately, the more people like your website, the better SEO ranking you can have.

Someone talking positively about your website or blog at a different corner of the Internet can still affect your search engine rankings. So give your users a good experience!

WordPress Plugins For Enhanced SEO

There is a myriad of plugins available for WordPress that can boost your SEO and ensure your pages and posts are properly ranked within the search engine results pages.

But if you’ve tried to look through the plugins available, you’re stuck poring over tens of thousands of plugins. How do you know which is the best (and safest) to use? Stay tuned for our next installment as we go over the best WordPress plugins for SEO.

David Boustead
David Boustead
Helping our partners move forward through Strategy, Design, and Development. Maybe more to come as well. Lorem Epsom goes down and around the rabbit whole and then down and up and around again and again and then over and around and down.

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