GTT Communications, Inc
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Site Nine Studios
Website Proposal

Cover Letter

Thank you for inviting Site Nine Studios to respond to your website redesign project. We’re excited to introduce ourselves, learn more about GTT, and collaborate to enhance your online presence.

From our proposal, you’ll see why we believe we’re the right partner to elevate GTT’s website. Your customers expect a seamless, high-performance experience that reflects your industry leadership. By combining visually compelling design with optimized, fast-loading code, we’ll ensure GTT’s brand story is communicated effectively while maintaining peak performance across all devices.

Our approach goes beyond a simple redesign. We focus on:

  • User Experience & Brand Alignment – Creating pages that align with GTT’s brand identity while improving usability and engagement.
  • Strategic Customer Journeys – Crafting an intuitive navigation flow that guides visitors to key actions, such as service inquiries or conversions.
  • Site Optimization & Performance – Conducting a thorough site audit to identify technical improvements, ensuring the site loads quickly, is fully responsive, and follows SEO best practices.

Open collaboration is at the heart of our work, and we’re confident our team can seamlessly become a trusted extension of yours.

Selected Work

From expansive enterprises to nimble startups, we've had the privilege of partnering with teams across an array of industries.

Agency Profile

Site Nine Studios is a leading WordPress design and development agency based in Los Angeles, serving clients across the country. We partner with businesses in a wide range of industries, delivering custom solutions tailored to their unique goals.

We specialize in creating purposeful, results-driven websites for forward-thinking brands. With a commitment to authenticity and a passion for innovation, our team works collaboratively to deliver exceptional experiences—for our clients, their customers, and our team alike.

Backed by over 12 years of experience and in-depth expertise in WordPress, we transform ambitious ideas into impactful websites.

Team Leads

David Boustead

Project Manager / Development Lead
David is an experienced web development lead with over 15 years of expertise managing complex projects for companies all across the US. Specializing in leading cross-functional teams, he consistently delivers high-quality, client-focused solutions. David has worked with a diverse range of clients, from small businesses to large enterprises, ensuring seamless project execution through strategic planning, Agile methodologies, and clear communication. He excels at turning client visions into actionable plans, managing budgets and resources, and mentoring development teams to achieve outstanding results.

Sam Crawford

Design Lead
Sam is a talented designer known for creating engaging and intuitive digital experiences that resonate with users. With experience across a broad spectrum of industries, from emerging startups to established enterprises, he specializes in developing custom websites that merge creative design with practical functionality. Sam’s expertise in UI/UX design, brand development, and digital strategy empowers him to transform abstract concepts into clear, compelling visual identities. His passion is in helping brands communicate effectively and achieve their goals with innovative, user-focused design solutions.

What Our Clients Are Saying

Proposal Outline

Our team will redesign and optimize key pages of the GTT website, ensuring they align with your brand story while enhancing usability, performance, and customer engagement. By focusing on intuitive navigation, streamlined content presentation, and technical optimizations, we will elevate the user experience and support GTT’s business objectives.

Discovery & Strategy

  • Conduct a site audit to assess performance and usability improvements.
  • Align design direction with GTT’s brand identity and key messaging.
  • Identify user behavior trends to enhance navigation and conversion paths.

Design & User Experience

  • Redesign 8 key pages to reflect GTT’s brand story and engage users.
  • Implement a clean, modern, and intuitive design that enhances readability and accessibility.
  • Ensure a seamless experience across desktop, tablet, and mobile devices.

Integration & Implementation

  • Integrate redesigned pages into the existing website structure.
  • Update content and page layouts within the CMS to reflect the new designs.
  • Ensure consistency with the current site while enhancing usability and functionality.

Performance & Optimization

  • Streamline code, compress assets, and refine scripts to enhance overall site efficiency.
  • Optimize speed and performance to improve GTT’s current GTmetrix score from 43 to 90+
  • Review accessibility compliance for an inclusive user experience.

Our process

Our process is designed to ensure a seamless collaboration that brings your vision to life. From discovery through to final design and launch, we prioritize intuitive structure, engaging design, and an experience that resonates with your audience. Here’s how we make it happen.

01. Discovery

Site Nine Studios will work closely with the team at GTT to uncover your companies’ goals for the new site. We also deep dive into your customers’ needs and wants. What are they looking for? How long does it take them to find it? Why should they care? These are just a few of the questions that will help build the foundation of all web decisions going forward.

02. Information Architecture

We will work with you to develop an intuitive content, product, and data hierarchy for the site that follows best practices for UX. We will review any existing content and funnel it into the new navigation and data architecture.

03. Design, UX & UI

Once a strong architecture is approved for the new webpages, we will begin the design process. Having a solid content and sitemap outline will help to ensure our design is helping to solve problems in addition to simply “looking pretty.” From wireframing and prototyping to final execution, our process is guided by best practices and tailored to your specific business objectives.

Our design philosophy centers on creating seamless and intuitive experiences that captivate users while aligning closely with your brand identity. Our team of digital designers and UX experts meticulously craft interfaces that prioritize usability without compromising on aesthetics. We strike a delicate balance between innovation and functionality, ensuring that every element serves a purpose and enhances the overall user journey.

As page designs are completed for review, they are provided to you as a website ‘prototype’ in Adobe XD. You can preview the full site design in your browser, and provide feedback comments directly onto the design for our team to implement.

Upon approval of all major creative (layout needs approval, but text and images can be updated later), design will then be moved into development.

04. Development

We will enhance GTT’s existing WordPress website, leveraging its flexible and scalable framework to implement the new designs seamlessly. As the world’s most popular CMS, WordPress offers a robust ecosystem of resources and plugins to address development challenges efficiently. Our team will ensure that all updates are built with SEO best practices in mind while maintaining a user-friendly back-end for easy content management.

To accommodate the custom design updates, we will integrate the new layouts directly into GTT’s existing WordPress theme and framework, ensuring consistency across the site. Our development approach will maintain the integrity of the updated pages while keeping the back-end intuitive for ongoing content management.

Site Nine’s development team will deliver clean, optimized code to ensure GTT’s website runs smoothly, loads quickly, and provides an exceptional user experience.

Once the redesigned pages are ready for review, we will provide a development link with BugHerd embedded. This will allow the GTT team to leave direct feedback on specific elements of the site, track revisions, and collaborate efficiently throughout the final stages of development.

05. Quality Assurance

Quality assurance isn't just a box to tick – it's a meticulous process ingrained in every step of our web development projects. Our dedicated QA team meticulously tests every aspect of your website, ensuring it performs flawlessly across all major browsers and devices.

Utilizing cutting-edge tools like BrowserStack, we simulate real-world conditions to identify and resolve any potential issues before your site goes live. From functionality and usability to performance and responsiveness, we leave no stone unturned in our quest for perfection.

With Site Nine Studios, you can trust that your website will not only meet but exceed industry standards.

06. Site Performance Optimization

Website performance is a critical factor in user experience, engagement, and conversion rates. GTT’s current GTmetrix performance score is 43, which impacts site speed, usability, and overall effectiveness. Our goal is to elevate this score to 90+, ensuring that the site loads quickly and performs efficiently across all devices.

We will conduct a comprehensive performance audit to identify bottlenecks and implement key optimizations. This includes refining the site’s code by minifying CSS, JavaScript, and HTML, reducing unnecessary scripts, and streamlining asset delivery. Advanced caching strategies and GZIP compression will be applied to improve load times, while images and media files will be optimized using next-generation formats like WebP and AVIF.

In addition, we will optimize the database to remove redundant data, enhance query efficiency, and reduce load strain. A full audit of third-party scripts and integrations will ensure external resources do not slow down the site. We will also assess server performance, implement a content delivery network (CDN) for global speed improvements, and fine-tune hosting configurations to maximize reliability and uptime.

As part of our optimization efforts, we will perform an ADA compliance audit to ensure the site meets accessibility standards, including WCAG guidelines. We will provide necessary recommendations to improve usability for users with disabilities, broadening the site’s audience and mitigating potential compliance risks.

By implementing these upgrades, GTT will benefit from faster page load times, improved user retention, and an overall enhanced digital experience. These improvements will not only create a more seamless browsing experience but also support long-term scalability as traffic and content grow.

07. Account / Project Management

Our team utilizes a comprehensive project management app to track timelines, milestones, and updates internally, guaranteeing smooth progress from start to finish.

Throughout the development journey, we prioritize clear and consistent communication with our clients. Our dedicated team ensures that you receive regular updates and insights into the status of your project.

For collaboration and feedback, we leverage tools like Adobe XD for design mockups and BugHerd for streamlined communication on development progress. These tools enable us to work closely with our clients, ensuring that their vision is realized effectively and efficiently.

With Site Nine Studios, you can rest assured that your project is in capable hands, with transparent communication and meticulous attention to detail every step of the way.

Tools We Use

Investment

Discovery & Strategy
$4,000.00 – $6,000.00
Design & User Experience
$20,000.00 – $25,000.00
Integration & Implementation
$12,000.00 – $18,000.00
Performance & Optimization
$25,000.00 – $30,000.00
Total:
$61,000.00 – $79,000.00

Timeline

We recommend adhering to a rolling timeline, as longer approval times can cause the commencement of certain phases/tasks to be delayed.
Discovery & Strategy
1-2 Weeks
Design & User Experience
3-5 Weeks
Integration & Implementation
4-5 Weeks
Performance & Optimization
3-4 Weeks
Migration
2-3 Business Days
Estimated total:
10 - 14 Weeks